Rebranding design
There are creative opportunities all around. Even in your hotel room. I worked on the rebranding of Hotel Irvine, which included a number in room items like the coasters, housekeeping service cards and laundry tickets. And room keys with attitude.
It’s not often when you can work on a brand campaign that can actually speak to people with their heart. Because being in a good place with your money can allow you to live your best life or “LIVE YOUR HAPPY.”
Wouldn’t it be great if getting a mortgage was as easy as swiping your tablet or phone screen? We created a campaign to let mortgage customers know that Bank of Hawaii has the digital tools and people to help prepare them for mortgage success.
To introduce Bank of Hawaii’s Contactless Debit Card, the iconic song “Can’t Touch This” says it all.
This spot features Olympic Gymnastics Champion, Simone Biles.
The interactive colorizer banner enables the user to try out the colors and features of the Toyota Tundra. When a user hovers over a color circle, the Tundra changes its color and the background swaps out to highlight a different feature within a new setting. The settings’ color correlate with the truck’s color.
The Pandora banner and wallpaper were designed to reach customers outside of the automotive world.
As life keeps changing, we are all rethinking the way we do things. So it’s great that Bank of Hawaii has the tools to help you live today’s way.
I wasn’t just fortunate to work on a Super Bowl commercial. I was also fortunate to work on a spot that came with a number of accolades:
USA Today Top Ten, One Show – Gold Pencil, Gold Pinnacle Award, Most Tivo’d commercial, Featured on TBS Funniest Commercials, One of Adweek’s Best Spots of the Year
Print Campaign
When you have an iconic Southern California Brand and face of the brand, you are ahead of the game. We were able to use Larry Miller’s exuberant personality and catch phrase to create a fun new campaign.
I managed the Wells Fargo In-store advertising group (and worked as an Art Director). In-store advertising was comprised of posters, collateral, digital, banners, ATM screens, digital video and more. It included work inside and outside of the bank. But it was more than creating individual elements. It was about the whole experience and how the customer could get different messages in different places/elements to get the full brand or promotional message.
