About

Born and raised in Los Angeles, Susan Fukuda is an award-winning Creative Director/Art Director. She has worked on a wide range of projects from a Super Bowl commercial which was featured on the TBS “Funniest Commercials of the Year” show and named one of Adweek’s Best Spots of the Year to integrated campaigns, digital/social, direct response, OOH, and a TV spot that was part of an ABC reality show.

Resume

Info

Linkedin profile:

https://www.linkedin.com/in/susanfukuda/

EXPERIENCE:

Ideaology
May 2020-Present
Creative Director/Art Director
Bank of Hawaii: Managed & worked on account from strategy, concept, design, production – Integrated campaigns, TV, video, digital/social, print, In-Branch & Sporting Arena digital signage, SuperfoodsRx: Lead rebranding and extension of product line, Comoto (Revzilla & Cycle Gear): Worked on the introduction of the “Head & Heart” motorcycle safety campaign – Digital, Social, Landing Page/Website, TV, In-store posters

January 2017-April 2020
Associate Creative Director/Art Director
Bank of Hawaii, Mattress Firm, SuperfoodsRx, Ph Water, KOE Kombucha, Sit ‘n Sleep, Children’s Hospital Los Angeles: TV, video, OOH, digital, print, integrated campaigns from concept/design to final production

Contract
June 2014-December 2016
Art Director/Associate Creative Director
Saatchi & Saatchi LA (Toyota), Team One, Dailey, Quigley-Simpson (SCE, Chase), Lunchbox (PUMA & Hot Wheels), Rauxa, Mattel, Hawthorne Direct (Dyson, Epson, HomeAdvisor.com), Sensis (The Real Cost/tobacco), ELA Advertising (Hotel Irvine), Ideaology (Bank of Hawaii)

DDB LA
April 2004-June 2014
Associate Creative Director/Art Director
• Managed the Wells Fargo in-store advertising group (2007-2014) – branding/promotional communications in the Wells Fargo stores from large format, kiosk, teller que posters, outdoor banners and brochures to ATM screens and digital video for in-store monitors.
• Duties included leading a creative team and diverse segment agencies, managing timelines, making presentations to client, overseeing pre-production (casting, locations, etc.), photo shoots and post production which included retouching and color proofs.
• Managed the Clearwire in-store group (multiple communication elements from print to digital).
• Managed Activision’s children’s game titles advertising (TV, interactive).
• Worked on an award-winning super bowl commercial, integrated campaigns, interactive/digital work, direct response, OOH, design/branding explorations, in-store advertising and new business pitches.
• Clients: Wells Fargo, Ameriquest, Activision, SCE, Bright Now Dental, Oracle, Clearwire, Chef Boyardee, Sparkletts, APS


EDUCATION:
Art Center College of Design
BFA Advertising/Graduated with Honors
UCLA
BA Design/Graduated Magna Cum Laude

VOLUNTEER:
Asians In Advertising |  NextGen Mentorship program

HONORS:
One Show – Gold Pencil, DDB Gold Pinnacle Award, Clio Award Finalist, Belding Award, Telly Award, London International Award Finalist, Ameriquest Super Bowl Commercial – USA Today Top Ten, Most Tivo’d commercial, featured on TBS funniest commercials, one of Adweek’s Best Spots of the Year.